How a Film's Ad Budget Works

This is something that people seem to either not know, or not understand well. So I'm going to try to explain it.

All films have an ad budget. It is a big factor in the box office success of a film, especially in those important first few weeks. But there are actually two types of ad budget that make up that value.

The first, or as I call it regular, ad budget normally comes from two sources: cash or awards. There is one other rare source and that's deals from locations on the city maps. For a full release film the maximum you can pay for regular ad budget is $20 million.

There second type, or overcap ad budget as I call it, comes from a few different sources:
-Studio filmography
-producer filmography (if you have a production office or are living in a bungalow on this studio)
-producer items including DVDs, comics, HTG rays, certain t-shirts, action figures, bobble and pets
-Unique items that grant ad budget bonuses

For a full release film overcap ad budget is capped at 20 million thus making the grand total possible 40 million. Building your ad budget is one way boost your film's box office. Every film a studio or producer release gets added to their filmography and gives a $100,000 bonus on all future films.

For a limited release film both regular and overcap ad budget are capped at ten million and most awards cannot be used on limited release films. Also there are no items that give a bonus to arthouse ad budgets.

Event films' regular ad budget is capped at $15 million and their overcap maximum is $10 million. There are very few items that give bonus to event ad budgets.

So hopefully you've enjoyed our little lesson. Now go buy stuff!